MSI wanted to create a campaign of their new product series which was the MSI Business & Productivity Series, which contains 3 models. MSI wanted to display it’s easily useable, portable, and can be used anywhere. Therefore, we created a campaign with Mint I ROAM ALONE, who is an icon in traveling, and sightseeing around the world. She was the perfect fit for the product line of MSI, thus, the VDO advertisement came in the form of Mint travels, where the MSI laptop can be used anywhere, in any situation. We were able to bring the MSI laptop with Mint to Nigeria to display the actual usage of the product. Furthermore, MSI and Mint had fun with Thepleelaa’s show “Forbidden Word” to create awareness for the product with over 2.5 Million views.


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