The client wants to launch 3 new models of notebooks: the MSI KATANA, MSI Summit13, MSI CretorZ16. In order to target customers in multiple professions, thus needing multiple advertisements to be launched at the sametime. This creates a new experience and answers MSI’s proposition of computer for everyone. Therefore we had a creative idea with the view of unexpectedness to display the function of the product that it came out really unexpected in 3 ways; Unexpectedly Invested, Unexpectedly Smooth, Unexpected Specs, which received many attention and generated over 1.2 million views.